One Influence That Did Not Make My List
Think about the last time a World Cup moment took your breath away. The chances are you were not in the stadium. You were watching a screen. So was your neighbour. So was someone in Brazil. So was a child in Japan. So was a grandmother in Senegal. All of us, at exactly the same moment, sharing the same feeling.
Television did more than bring the match
into our homes. It allowed millions of people to gasp, cheer and cry together.
When Maradona scored in 1986, the gasp was felt across Buenos Aires, Naples,
London, Cairo and Tokyo at the same instant. That is the quiet magic of
television.
The first World Cup to be televised was
Switzerland 1954. A small number of Europeans watched grainy black and white
pictures. Then colour arrived and the images came alive. Gradually the audience
grew. Slowly the whole world tuned in.
By 2022 in Qatar, around five billion
people followed the tournament. That is more than six out of every ten people
alive on earth. And the final between Argentina and France was watched by one
in every five human beings on the planet. In a single evening. The same match.
The same moment.
The numbers continue to grow. By the time
the 2026 World Cup begins, FIFA expects around six billion people to follow the
tournament. By 2030, when the World Cup celebrates its centenary, the audience
will almost certainly be even larger.
Many of the heroes on this list became heroes to you because you could see them. Their brilliance, their joy and their
heartbreak all reached you through a screen. Without television their greatness
would still have existed. But it would have belonged only to the few who were
there.
Television gave the World Cup to everyone.
It made the greatest show on earth truly global. It turned local heroes into
universal heroes. And it ensured that no matter where you were born, or how far
you lived from a football stadium, the World Cup could still find you, move you
and make you feel part of something much bigger than yourself.
Jules Rimet imagined the tournament. Long
before television, the World Cup already carried meaning through newspapers,
radio and word of mouth. But television changed its scale. It turned a great
tournament into a shared global experience, and it allowed moments, faces and
feelings to reach billions who would never attend a match in person.

Comments
Post a Comment